Deva Curl- "Calling all Curls" but NOT all gurls!

8 months ago i started using a product designed especially for us curly hair gurls. I really liked it, I liked it SO much i told everyone. Trust me, when i get excited over something I can be very persuasive! Early this month DEVA CURL, put out a call for Curly girls, in Niagara Falls. I was pretty excited I submitted my pictures of my hair and a week or so later I got a thanks but no thanks sorta email, we'll keep your picture on file.
and THEN yesterday on their facebook page, they posted another call, this one was alittle more specific.

A direct Quote:
"Could You Be the Next DevaCurl Top Model? DevaCurl seeks curly models for an upcoming, pro photoshoot in NYC. Selected talent to receive compensation, travel expenses, customized DevaCurl products and curly services by NY Guest Artists. REQUIREMENTS: Must be available November 11-13 and fit size 2-6 wardrobe. Please submit 3-5 photos of you and your curls to colleen@mydevacurl.com by Thursday, November 7th."


Can you imagine the reaction? A size 2-6 wardrobe. Loads and loads of comments came in.

Here are just a few.

"I never comment or post on here but the whole 2-6 sizing is disappointing to see coming from a company who claims to encourage natural. Though that size is natural for many it's not for all of us and even the fact that you'd post that is offensive" ~Ana~

Ya! I second that Danielle! What about us curvy girls?! U better rethink those sizes devacurl people!

"lol. my hair alone is bigger than a size 6!!"~Audrey~

"I Cannot believe this.... Now you are asking for a specific size!!!! Why??? You should be ashamed!!!!!! deva curl was introduced to me by my friend who is not a size u are asking about neither am i!!!!!!! She was all exited to submit her photos!!! She posted this on her facebook She has introduced your Products to the whole office. Now you insult her!!!! How dare you !! You should apologize etc!!!!!!!!!~Rita~

"Disappointed that this is only for size 2-6 ladies. What about us larger curly-haired ladies?"~Clara~

"Wow... Curly haired girls have struggled for years with their hair ... Now we have to think about size 2-6 ...agreed not nice!"~Kathryn~

"Just like hair comes in all shapes, so do the gals who are rockin' it. Come on Deva, you're better than this."~Colleen~

"Ya! I second that Danielle! What about us curvy girls?! U better rethink those sizes devacurl people!"~Carol~

" I am also extremely disappointed in the body size restriction that perpetuateske the notion that only a very small fraction of bodies, that in no way actually represents curlies realistically, are beautiful/ worth capturing"~Ellen~

" I'd totally do this but I don't fit those sizes. If I am a curly HAIR model why the size restrictions? I am more representative of the majority than a size 2-6 person. No offense meant to thin women but this is very upsetting. I only use Deva products "~Rennie~

"Yeah, don't discriminate against those of us who may be a little bigger!"~Candy~

Now these are the ones my friends and I captured on our phones, prior to DEVA - don't want no big gurls, CURL , taking down the Facebook Post.

HERE IS THE TWO RESPONSES, AGAIN THE TWO WE MANAGED TO CAPTURE FROM DEVA - don't want no big gurls, CURL

"Diversity is a DevaCurl priority and one that will be well reflected across all our brand communications. This is just the first of several professional photoshoots planned for 2013/2014."~DevaCurl~

THIS IS THEIR INITIAL RESPONSE:

"Fret not, Curly Girls! Please know, we value and welcome the views and opinions of the collective curl community and want the conversation to continue. Diversity is a DevaCurl priority and one that will be well reflected across all our brand communications. This is just the first of several professional photoshoots planned for 2013/2014."~DevaCurl~

My response: FRET NOT?????????????? Do we look like children to you? You speak as if we should be patted on our heads and everything will just go away, we will be satisfied. I can well imagine there are alot of women who are totally disgusted by you, by the perpetuation of this sterotype of "Who is beautiful?" I think you owe alot of us an apology.
Society has a lovely way of trying to put all of us women in this little bitty tiny box, as i read online "Dont' try to think outside the box, Understand that there is NO box" So dear DevaCurl, stop trying to put us curly gurls in the box.

We have mothers and sisters and daughters and neices, AND we have husbands and fathers and sons and nephews that love us just as we are! By putting a number on who is accepted and who is not, it again tells society who is beautiful. DO you know that we have children ages FIVE that have body image issues. I am not asking you to change the world, but i am asking you to be the change. FRET NOT?????? Oh you have opened up a whole can of fretting, see its not just about this one show in New York. Its about a collective soul of women that YOU have offended.

You can take down the Facebook post, you can try some crowd control. However a whole group of us will not forget. And remember in the beginning when i said i can be very persuasive, if anyone ask me about DevaCurl I used to say how awesome the product was, now the first thing i will tell them is about how you are part of a societal problem, thinking inside the box.

This takes me to one more point, the trend setting show in Niagara Falls Canada, the one i politely got a no thank you, i wonder if i was not selected based on your idea of that 2-6 size.

Just makes me realize how small minded that post was.

Proudly no longer a DevaCurl gurl,
ANg